Changes quickly transform into modern trends. And changes on digital platforms develop even faster and can reshape the foundation of our strategies and daily actions. Thus, when providing marketing services, which trends can we consider modern, and how can we include them in our marketing strategies? 

1․Social Platform Trends

Users of social platforms are the most devoted, spending an average of 2.5 hours daily on various platforms. According to some informational sources, this is about 14% of their waking time.

Social platform users are almost always the focus of various marketers, and many brands connect with different social groups in this way—using more personalized marketing.

This year, one of the most popular marketing trends is employee engagement. Various companies use the voice of their employees as the brand’s voice and increase the brand’s presence. For example, to form B2B partnerships on LinkedIn, companies publish content created by employees from different departments. In this way, they emphasize the presence of an expert in that field and their quality work. As a result, the brand gains trust and a higher number of leaders. 

2․Artificial Intelligence and Digital Marketing Trends

Artificial intelligence quickly became one of the tools creating digital and effective marketing. Besides generating everyday texts and images, many companies use it to manage relationships with customers (CRM).

Marketing Week, which shares marketing news, conducted a small study this year, which revealed that 54% of marketers today use artificial intelligence, a significant increase compared to 2024, when AI users were 37%.

With such an increase in figures, AI tools have also grown, existing ones have improved, and many brands are helping to increase work efficiency. For example, through AI, brands segment customers and more easily target the necessary audience when providing promotional marketing. Some companies also use AI algorithms to change product prices more simply and quickly in real-time. This is based on demand, competition, and changes in customer behavior.

It should be noted that the correct use of AI requires some time. It is true that it is accessible and can be fully used; however, it is important to learn the tools and possibilities of AI. This way, you will save both time and resources. 

3․Digital Marketing and Work Skills

The skills of industry specialists continuously develop and adapt to the demands of the given period. This is how brand recognition rises, and sales are boosted. In this way, marketing is responsible for business growth, and it is extremely important for marketers to recognize marketing, new trends, and any tools they can use to achieve better results.

This also implies understanding the financial aspects of the business and their competent integration into all marketing strategies. After all, the financial status of the business is directly related to the implementation of marketing strategies. 

4․Marketing Promotion and Modern Searches

There was a time when people almost always used Google, Yandex, Yahoo, and other search engines when looking for some information or a product. But nowadays, searches have also spread to social platforms—specifically TikTok, Instagram, and YouTube—for quick, user-tested, and real information.

Searches are also carried out through artificial intelligence in the form of conversational searches. For example, if we ask Google, "What entertainment center can I visit with my kids and dog," it will break our question into several parts (entertainment venue, children, pets) and give us several answers. In this case, we need to continue the search and choose the most suitable. But if we ask the same question to AI, we will get a detailed researched answer, which presents comfortable entertainment venues for children and pets.

Thus, businesses also need to optimize for the relevant AI algorithms to attract more leads. 

5․Content Marketing Trends

Content is one of the most important parts of our activity. It helps communicate with the target audience, tell our story, and capture our place within loyal audiences.

Creating content is easy; the difficulty is creating excellent content that connects with our audience.

Sometimes the created content does not get the expected results. This usually means that high-performing materials have lost their relevance and no longer attract attention in search results.

As a solution, many of us create new content to regain attention. But we can also “revive” our old content that has the potential for good performance. According to business researcher Neil Patel, updating old content can increase traffic by up to 106%. Thus, when creating new content, we can also focus on our old content, present it with fresher metrics, and highlight its new advantages.

Well, high-quality marketing strategies are always trendy-regardless of changes in trends.